Established as a jeanswear brand back in 1990 in Denmark, Jack and Jones is now a reputable retailer in the men’s fashion industry.
It has evolved into one of the biggest brands in the Bestseller group in the category of men’s clothing and shoes.
Jack and Jones has its main offices based in Denmark, but it has now grown into a global brand with offices present worldwide.
Their exhibits keep changing according to the different trends in fashion and thus they launch new items all over the year.
Which Country is the Jack and Jones Brand Based in?
Jack and Jones is part of the Bestseller clothing brand which is based in Denmark, thus it is a Scandinavian clothing line. A Danish household has owned the clothing brand since 1975.
As stated above, the brand now has offices all around the globe including major fashion capitals.
Jack and Jones is now a brand with over 800 stores other than the ones based in its native country Denmark.
Is Jack and Jones Fast Fashion?
Ever since it was founded in 1975 by a Danish family, the Bestseller unit has progressed into a fast-fashion company, this includes Jack and Jones too.
Fast fashion is a term used to describe cost-friendly clothes manufactured rapidly by mass-market sellers in reciprocation to the latest shifts and drifts in fashion.
The Jack and Jones brand releases new items throughout the year in reciprocation to the latest trends that are being set by the fashion industry.
So, yes. the Bestseller group is a fast-fashion brand that includes Jack and Jones.
Is Jack and Jones A Luxurious Brand?
As per reviews posted online, Jack and Jones is among one of the top luxurious yet affordable brands in the world.
When compared with big fashion giants of the industry, people are satisfied with the quality and clothing line sold by the Bestseller group under the brand name of Jack and Jones.
On their website, you can find a wide variety of clothing items for men, that were previously mainly based on jeans and jeanswear.
But, now you can find other products such as T-shirts, sweatshirts, knitwear, trousers, shirts, and many other premium items too.
What Makes Jack and Jones A Sustainable Brand?
Their Ambition to Use Better Materials
As mentioned on their website Jack and Jones source most of their materials from organic and natural sources.
This means that they are producing their clothing line using materials that come from farms that uphold best animal welfare practices.
Jack and Jones source their cotton which is their number one material for their clothing line through BCI which stands for Better Cotton Initiative.
Their polyester is derived from recycled bottles and their natural fibers such as wool and down are obtained from natural sources like farms that practice animal well-being, as mentioned above.
Their Aim at Better Manufacturing Practices
Since their main aim is sustainability, they aim at producing clothes that last longer.
The reason why this is important is if the clothes last longer, they are sustainable, more people buy such items as they help them in the long run.
So this is why the brand along with its parent group Bestseller produces every clothing item by treating each thread and every minute detail very carefully.
The brand owns a lab under the name Jack and Jones Lab that researches new ways to keep daily clothing items much more sustainable.
Their Goal at Being More Energy Sustainable
The parent company Bestseller is working on its own new solar power plant.
It is building it to reduce the consumption of overall energy from the point of manufacturing to the delivery. The company refers to this initiative as reducing its footprints.
As for Jack and Jones, they have initiated to reduce their energy consumption by 30% by the year 2025. They aim at shifting to 100% renewable energy soon, making their initiative to reduce footprints come to reality.
Their Signature Low Impact Denim
Through this Low Impact Denim, the brand aims at specifying a blueprint for all the upcoming clothing it produces, as this Low Impact Denim is made from 99% of organic cotton and 1% recycled elastane.
The technique used to dye these jeans uses 85 percent less water than the usual dyeing methods.
Even the rugged effects on the jeans are created using organic bleaches. From the jeans to the pockets, everything is made from either organic cotton or recycled materials.
They Offer Clothes on Rent
How many times have you purchased a pair of clothing and then forgotten to wear it at all, and it now lies in the corner of your cupboard?
Well, you can save your money and clothes from being wasted and invest in rental clothing instead.
The procedure to opt for rental apparel from Jack and Jones is pretty easy. You can go on their website, select the clothes you want to rent, email them the style and they will deliver them to you at your house.
Before each rental shipment, the clothes are professionally washed and prepped to ensure clean rentals. Rental clothing can be a great step ahead towards sustainable fashion.
Should You Invest in Jack and Jones?
This article covers the aims and objectives and what the brand is in the fashion industry. But the truth behind each brand always varies from what it portrays.
Similar is the case with the Bestseller group.
Although, it promises a lot of initiatives and plans to make fashion sustainable via its brand but people and critics over the internet claim that it fails in doing so.
There is only one typical report that the brand publishes every year and that also contains forged entries.
All the trends of it promising to use organic or recycled materials and its aims at reducing greenhouse gases lack solid evidence.
Similarly, there is little to no proof of the brand’s goal of reducing water usage.
Overall, the brand has a good line of clothing items and people are happy to buy their products.
But then the initiatives it should take as a brand that is a fashion giant are somewhat left behind.
So if you want to purchase their items, ask yourself this question, is such a brand worth your money?
