Shopping, shopping, and shopping! Who doesn’t love a little bit of retail therapy every now and then.
Some may buy from high end brands or others may buy from affordable fast fashion ones. But at the end of the day, what unites us all is that we’re all going for the trendiest fashion items.
Keeping up with the trends is pretty easy nowadays through the rise of influencers on social media.
It’s pretty tempting to get an exact replica of the look you see on your feeds. For this reason, you go running to the mall to buy clothes.
However, at times it may be costly to buy from brands that are high end. But there’s always a cheaper alternative, like fast fashion brands.
In this article, I’ll be comparing two such brands, the everyday luxury brand Aritzia, and the fast fashion brand Zara.
So let’s dive right in!
Zara is regarded as one of the most successful fashion brands all over the world. It was founded in 1975 as a family business by Amancio Ortega and Rosalia Mera in downtown Galicia, northern part of Spain.
The first store they launched featured affordable lookalike fashion products of higher end and popular stores. They were able to launch nine new stores in the most popular cities of Spain.
Ortega managed to develop a new process that produced trends in a quicker way. He regarded this as “Instant Fashion”.
He received a lot of heavy investment for this project and this is what led to Zara’s success in the next decade. It expanded into the global markets.
This is why many people credit the brand Zara for the invention of what is now so popularly known as fast fashion!
Zara has about 2,264 stores located in 96 countries all over the world. Amancio Ortega is the sixth richest man in the world according to Forbes.
This company offers trendy clothing, accessories, swimwear, shoes, perfume, and beauty products. It’s part of the Inditex group and is the largest company of this group.
The brand’s booming success depends heavily on its ability to adapt quickly. It designs new styles and launches them in stores, all at a fast pace.
Aritzia is an everyday luxury brand that was founded in Vancouver by Brian Hill in 1984. It offers a wide range of lifestyle apparel through an extensive portfolio of exclusive brands.
Brian Hill established this brand as a family business inside their department store in Vancouver, Canada. Brian managed to launch Aritzia’s first independent store in a shopping mall in his hometown.
His idea was to keep it simple by offering beautiful clothing and an aspirational shopping experience. To this day, the ideology hasn’t changed.
Now Aritzia is a public company and is regarded as the high-end fashion store. It’s also available as a global e-commerce platform.
It really focuses on their fabric and construction, which is why the brand is considered as a high end, luxury one.
The brand has achieved immense popularity over the years and is a leading fashion brand in the world today.
Comparison: Zara vs. Aritzia
Aritzia and Zara are both very popular and almost everyone has purchased from them at least once in their life.
The only difference is that Aritzia is a high-end, luxury store, whereas Zara is a fast fashion store.
One reason why Aritzia is popular is due to its ability to release on-trend items which are of higher quality. On the other hand, Zara products won’t ever be considered as good quality or high-end.
This is because Zara is a fast fashion brand known for using cheaper quality that helps keep their prices low.
Aritzia might just be better for the planet because it’s a luxury brand. They make sure to use ethically sourced materials that aren’t causing any harm to the environment nor the humans.
In contrast, Zara doesn’t seem to care about the environment, being a fast fashion brand. While they do make efforts to become better, people believe that they’re just green washing in order to increase their sales.
They’re proud to be a fast fashion brand and don’t see anything wrong with that. They don’t want to take responsibility for how fast fashion is actually destroying the world.
If you’re someone who’s worried about the environment and wants to become a conscious shopper, then Aritzia might be a better brand for you than Zara.
However, buying from Aritzia can also be costly. People may not be able to afford brands like such all the time.
This is how brands like Zara gain popularity as they offer cheaper alternatives. If you’re on a budget then buying from Zara might be a practical choice.
Another factor to be considered is quality. As a fast fashion brand, Zara is known for producing poor quality and cheap clothing items.
Whereas, Aritzia is very popular for using high-quality fabrics to create all their clothing pieces. So if quality is a big concern for you, then go with the brand Aritzia.
I hope this article answers all your queries regarding the brand’s Aritzia and Zara!