UNIF is yet another one of the modern fashion brands that hit the home run with their rusty vintage vibes.

On the Instagram page of UNIF, where they boast of 1 million supporters, the label proudly asserts that it is family-owned and regulated and does not commit to crowd production, which is as impressive as it sounds.

The company runs an online boutique via its website that delivers articles inspired by streetwear along with sassy tacks. Several of their articles are motivated by fashions from the nineties and earlier times.

Where is UNIF Located? Who Are the Founders?

UNIF was founded by Eric Espinoza and Christine Lai in 2010. It is a clothing brand based in Los Angeles, California, and has trendy apparel on its website.

The abbreviation for UNIF is “Ur Not In Fashion.” UNIF possesses a fierce aesthetic, seizing insight from the ’90s vintage and punk theaters, with a tinge of Y2K and a grunge feel.

What Type of Fashion is UNIF?

UNIF has a vast choice of products, but perhaps you will not discover precisely what you are searching for. UNIF is presently stirring up the offline and online style society.

UNIF currently sells both grunge aesthetics and street style techno-affected clothing. The group is hitting some primary mainstream markets.

The attires are incredibly affected by themes and community. It is keenly apparent in their colorful prints and images on t-shirts that depict words like “Tech-No” and “Hell is so Hot Right Now.” The extremely remarkable quality of UNIF clothing is its darker strategy towards fashion.

Their tees and tops are faultlessly shredded and razed, granting them that ripped, worn-to-death vibe and feel.

We were amazed by the sarcastic yet impressive emo quotations on their t-shirts, particularly the “Jesus saves, I spend” tank tops that were once glimpsed all over publications and magazines, such as Urban Outfitters and the rad Japanese bulletins.

Subsurface grunge and designs like death metal put up with a feel in Eric Espinoza’s personal brand UNIF.

The company is now set up in stores and shops all around the globe. Involving one of the favorite fashion retail websites, Dolls Kill.

The brand is addictive. Once you possess one of their items, then you are into them for eternity. You will not be able to see yourself going out in anything else, especially cliche digital-printed AA clothing.

Is UNIF A Designer Brand?

Eric Espinoza began as a Disco Jockey in Hollywood but shortly established his enthusiasm for clothes.

Shortly after, he was trading his Disco Jockey openings and late evening clubbings for a late night in his garage, dyeing and sewing clothes by his hands that led to the onset of UNIF.

UNIF has been vastly distributed by one of the swaggy influencers in the market, Christine Lai. She sells the apparel from her website.

Few articles, best maintained for the weekend and possibly not stable for office wear, breathe so awfully “UNIF” that you realize without any help or a glimpse at the label’s fierce tag.

Their vibe, which Eric Espinoza depicts as soft and subtle in one hand but dark and bold in the other, is what gives rise to the brand being so prominent, no matter if it is a skeleton illustration or felines and rainbows.

Who Makes UNIF Clothing?

UNIF is a fashion company that is the birth of love for the creator, inventor, and retired Disco Jockey, Eric Espinoza.

His devotion to wonky clothes and unique ideas give fashion enthusiasts all around the earth an opportunity to conventional female clothing.

Recognizing that the founder Eric Espinoza’s objective in vogue is not to be like the cliche or the next big brand, he certainly wishes to keep up authentic to his backyard manner or grunge standards.

The clothing chain has existed in fashion with its luminous materials and sassy one-liners from the year 2010.

While Christine Lai is accountable for the brand’s flowy gowns, capes, and dazzlingly colored complements, Eric Espinoza gives rise to the satire.

As for those eye-catching t-shirts and tank tops, he couldn’t possibly pick a favorite.

Why is the Brand So Expensive?

When something trends in today’s markets, the demand naturally gets high. This leads to the creator quoting the money he desires and not the actual market value.

This is because such items are counted as luxury items. Only those who can afford it will buy them.

And to think that this will drop their market sales is a naive thought. Their sales will go up the same way as any other t-shirt brand in the market if they continue to make extremely unique items and no other vendor sells such items.

The only drop in sales they can face is if they make suboptimal products that lead to customer dissatisfaction. In such cases, the brand is reviewed poorly and hence receives bad reviews.

In the case of UNIF, the brand does get an appreciation for its quirky designs, but as far as the general reviews are concerned, they are not pretty good.

Is the Brand Worth A Shot?

Users claim that some articles from the brand last longer, but others hardly even survive one season.

Another con from the clothing line is that they do not offer body diversity, which is especially taken negatively by plus-sized men and women. If you do not fit within the definition of an “ideal body type,” fitting issues can be a problem for you as a customer.

Their customer service has not received much praise either. Most people claim that the company’s customer service is utterly annoying and is not helpful at all.

Often when people have paid for their orders online, they end up not receiving the order. And since the customer service is of little use, they can not help themselves and face a loss in such situations.

To sum it up, if you are a person that likes to spend a luxurious amount on basic tees and casual outfits, you can shop for their products, but if you are someone that shops on a budget, this website is not for you.

If you want to own at least one funky tank top that will turn heads as you walk in, UNIF apparel is worth giving a shot!



Kristen Cavanaugh is a fashion author and blogger; she has been preparing fashion articles for different magazines over the years and apart from writing about contemporary fashion, Kristen also runs a clothing store that offers massive discounts on Name brands. She does agree that there is a big problem with how people dress, as people simply don’t know how to pair clothes to achieve the perfect look. According to Kristen putting on the right kinds of clothes will not only boost your confidence but will also enhance your personality, and for people to achieve the above they need information, the reason why she came up with the extensive and comprehensive excerpts on the different aspects as concerns fashion.

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