Kendra Scott Jewelry has become a household name for fashion enthusiasts due to its diverse range of jewelry offerings. From necklaces, earrings, rings, bracelets, chains, and charms to hair accessories, the brand has something for everyone.

Founded in 2002, Kendra Scott Jewelry has experienced a surge in popularity over the years. In this article, we will explore the reasons behind the brand’s success and what makes it stand out in the crowded jewelry market.

Key Takeaways

  • Kendra Scott Jewelry offers a wide variety of jewelry options to cater to different tastes and preferences.
  • The brand’s popularity can be attributed to its unique designs and high-quality products.
  • Kendra Scott Jewelry stands out in the market due to its commitment to giving back to the community through various charitable initiatives.

About Kendra Scott Jewelry

Kendra Scott Jewelry is a renowned brand founded by Kendra Scott, a passionate designer and entrepreneur, in 2002. The brand is known for its high-quality and affordable jewelry pieces that are made with natural materials such as genuine stones and shells.

The company’s founder, Kendra Scott, started the business with just $500 in her spare bedroom while on leave. She sold the first pieces door-to-door to local boutiques and eventually grew the business to be sold by renowned fashion retailers such as Nordstrom and Neiman Marcus.

Kendra Scott Jewelry is guided by its three pillars: family, philanthropy, and fashion. The company treats its workers and customers like family, creating a warm and welcoming environment for everyone. The brand is also dedicated to giving back to society, with a portion of its annual revenue going towards supporting children and women causes.

All Kendra Scott Jewelry products are creatively and innovatively crafted in the company’s Austin, Texas office. The products are designed to push the boundaries of innovation while staying true to Kendra Scott’s principles of shape, color, value, and material.

The brand’s commitment to quality and affordability has made fashion and its trends highly accessible to everyone. With hundreds of boutiques and Kendra Scott stores worldwide, the brand has become a household name in the fashion industry.

Why Kendra Scott Jewelry is Popular

Kendra Scott Jewelry has become a household name in the fashion industry, and its popularity can be attributed to various factors.

Stylish and Affordable Products

One of the reasons why Kendra Scott Jewelry is popular is because of its stylish and affordable products. The company uses natural materials such as shells, gemstones, and pearls, as well as lab-made pieces and glass stones to create innovative collections that are quite affordable. This makes it possible for everyone to access fashion and its trends.

High-Quality and Innovative Designs

Kendra Scott Jewelry is famous for its high-quality and creative pieces. The products, including the multistrand necklaces, geometric pieces, chain bracelets, and threader earrings, exhibit current trends. The brand creates high-quality and innovative designs across all seasons, ensuring that customers have access to the latest fashion trends.

Use of Natural Materials and Precious Metals

Most of the company’s products are gold-plated brass, while others are made of gold, sterling silver, and gold vermeil, which brings the pieces to valuable and heirloom status. The metals and stones used to make the products are also of high quality, making them long-lasting and worth the investment.

Customization Options

Kendra Scott Jewelry offers customers the chance to personalize their jewelry through its color bar experience. Customers can style their pieces in minutes, and the customization option allows for engravable styles where buyers can make jewelry truly their own by engraving anything they want in a piece. This experience allows customers to express their personality in their accessories.

Popular Among Fashionistas and Style Influencers

Kendra Scott Jewelry is the go-to brand for fashionistas and style influencers. The brand’s versatile collections and statement pieces go well with current trends, making it a popular choice among those who want to stay up-to-date with the latest fashion trends.

Philanthropic Efforts

Kendra Scott is dedicated to giving back to the community and making a positive impact. The company lives out its philanthropy pillar by giving back to the community. It highly believes that giving back is the truest form of success. Some of its profit goes back to society to support different causes that unlock opportunity, enhance knowledge and improve lives.

In conclusion, Kendra Scott Jewelry is popular because of its stylish and affordable products, high-quality and innovative designs, use of natural materials and precious metals, customization options, popularity among fashionistas and style influencers, and philanthropic efforts.

What Makes Kendra Scott Jewelry Special?

Kendra Scott jewelry is known for its high-quality, unique, and versatile designs. However, what sets Kendra Scott apart from other jewelry brands is the innovative use of materials and techniques in crafting its jewelry pieces.

Use of Dichroic Glass When Crafting Jewelry

Kendra Scott incorporates dichroic glass in some of its necklaces and earrings, giving them a kaleidoscopic effect. The unique material is created by layering iridescent foil between two pieces of high-quality glass. Sometimes, genuine gemstones are added between the glass pieces to enhance the iridescence.

The Elisa Pendant Necklace is an example of Kendra Scott jewelry that features dichroic glass, adding a perfect pop of color to any outfit.

Application of the Illusion Technique When Designing Jewelry

Kendra Scott uses the illusion technique to create some of its mother-of-pearl and ivory jewelry. This technique involves layering a colored material over a shell to give the jewelry a unique dimension and color. Shells bound with dyed resin are crackled to create Kendra Scott’s Sky Blue illusion, resulting in a superb finish on the shell’s natural look.

Application of the Filigree Design

The filigree jewelry design is a signature accent for Kendra Scott’s jewelry collection. This ancient craft incorporates delicate, lace-like structures on jewelry and is visible on Kendra Scott’s rings, earrings, cuffs, and gemstone settings.

The Addie Drop Earrings are a perfect example of Kendra Scott’s jewelry where the filigree design is evident, adding a touch of elegance to any outfit.

Hammered Finish on Statement Pieces

Kendra Scott’s statement pieces feature a unique metal hammering technique that creates textured and innovative pieces that are organic yet elegant. This hammered finish is perfect for those who love the Bohemian vibe.

What Age Group Wears Kendra Scott Jewelry?

Kendra Scott’s customer base spans a wide range of ages, from 18-year-old girls to mothers and grandmothers. The brand’s versatile designs appeal to a broad audience, making it accessible to anyone who wants to add a touch of elegance to their wardrobe.

Do Celebrities Wear Kendra Scott?

Kendra Scott’s jewelry has a broad celebrity fan base, including Jessica Alba, Taylor Swift, Zendaya, Priyanka Chopra, Mindy Kaling, Lizzo, Hilary Duff, Hailey Baldwin, and many others. The brand’s unique designs and high-quality materials make it a favorite among celebrities and fashion enthusiasts alike.

Quality of Kendra Scott Jewelry

High-quality metals

Kendra Scott prides itself on using only high-quality metals in its jewelry. The brand offers a range of metals, including genuine gold, 14k solid gold, brass, gold vermeil, sterling silver, bright silver, and gunmetal.

The fine jewelry collection is crafted using 14k solid gold, available in white, rose, and yellow gold options. The brand also offers gold vermeil and sterling silver pieces, which are affordable yet high-quality. The gold vermeil pieces are coated with a heavy layer of 18k gold, making them durable and long-lasting. The sterling silver pieces are designed to last and can be worn daily.

The brand’s fashion jewelry collection is crafted using brass as the base metal, which is then coated with 14k rose, yellow gold, gunmetal, or rhodium. The latest addition to the brand’s metals is bright silver, a mix of copper, rhodium, and silver. The alloy has a lighter appearance than conventional silver. Gunmetal, an alloy of copper, tin, and zinc, is also available for those who prefer a dark and moody option.

High-quality gemstones

Kendra Scott uses only premium quality gemstones in its jewelry. The brand’s collection includes a variety of gems, such as amethyst, turquoise, cat’s eye, smoky quartz, lapis, moonstone, obsidian, citrine, and chalcedony. The brand also incorporates baroque and cultured pearls, abalone shells, and mother-of-pearl in its collection.

The brand’s jewelry also features colorless and black diamonds, adding a touch of elegance and luxury to its pieces. Kendra Scott’s collection of drusy quartz stones is another standout feature. The stones come in different shades, including multicolored, rose gold, black, iridescent, and platinum, and feature minute sparkling crystals that make them visually appealing.

Overall, Kendra Scott’s commitment to using high-quality metals and gemstones ensures that its jewelry is durable, long-lasting, and visually stunning.


Kendra Scott has become a household name in the jewelry industry due to its trendy designs and high-quality products. The brand’s unique feature of allowing customers to create pieces that express their personalities has also contributed to its popularity. In addition, the affordability of Kendra Scott’s jewelry makes it accessible to a wide range of customers. If you’re looking for stylish and affordable jewelry, Kendra Scott is definitely worth checking out. Tiger, a fashion and jewelry expert, also recommends the brand for those who want to stay on-trend while staying within their budget. Overall, Kendra Scott’s success can be attributed to its commitment to quality, affordability, and individual expression.