The events of World War I are what inspired men’s wristwatches. Until World War 1, the wristwatch was considered a lady’s accessory.

As soldiers did not have enough time to find a pocket watch in the heat of the battle, the idea of a men’s wristwatch came into existence.

Anything inspired by the military always has practical use. Soon, wristwatches transitioned into civilian use.

Watches, being portable timepieces, have a very important use in this world where punctuality is considered an impressive quality.

Finding a good watch, which works well, is of good quality, and looks classy while wearing it is something that people are very particular about these days.

In this article, we will be discussing Rotary, a watch brand. Is it good? Is buying it worth the money? Keep reading to find out.


With a dedication to creating beautiful watches with timeless elegance and enduring quality, Moise Dreyfuss founded the Rotary Watch Brand in 1895.

Rotary was first established in La Chaux de Fonds, Switzerland, and later moved to Great Britain, where its headquarters are located today.

After the war in 1925, the brand developed further under the leadership of Teddy Dreyfuss. They continued to create original watches with trailblazing marketing and constructive advertising campaigns.

Rotary watches are now sold in more than 65 countries all around the globe.

Is Rotary A Swiss Brand?

Rotary is one of the key Swiss watch brands, crafting watches since 1895.

Moise Dreyfuss opened Rotary’s first watch factory in the hub of Swiss watchmaking, La Chaux de Fonds.

Dreyfuss generated the brand’s success due to his commitment to making merchandise of excellent quality at a reasonable price.

By 1925, the Rotary had expanded its exports to the UK due to the sons of Dreyfurry opening an office in Britain.

Even though the headquarters of Rotary is in Britain today, the brand’s roots and heritage are from Switzerland.

Since the brand has been in the Dreyfuss family for four generations, the rich Swiss heritage is still carried in the brand’s products.

Is Rotary A Good WatchMaker?

Overall, Rotary is considered a good brand.

It was awarded Watch Brand of the year by a consumer vote at Retail Jeweler UK Jewelry Awards in 2019.

The brand may or may not be famous in every region, but it is very popular in the United Kingdom.

Rotary manufactures two qualities of watches.

The ones made in Switzerland are of better quality, due to the high quality of materials that are being used.

Those manufactured in China are of reasonable quality, given that they are not very expensive.

The good thing about this brand is that it still is being run by the family that first marked its inception into the watch industry.

For watch lovers, this quality matters a lot.

Continuing its legacy of making affordable watches with good quality, it makes Rotary a good brand for the middle class.

Are Rotary Watches Luxury?

Rotary watches are a good deal to catch for their price.

Whilst they aren’t the cheapest, they do offer a variety of price ranges for various budgets.

Rotary watches are mostly available in the price range of $100 to $500.

Sophisticated the model, more the price. Of course, Swiss-made watches are more expensive than the ones made in China.

However, you can find watches of the same quality at a lower price than Rotary, but Rotary watches are more design-friendly. The price difference is also due to the fact that the brand name is quite famous in the timepiece industry.

Whether paying for a brand name is worth it or not depends on one’s personal price.

As the brand is fairly celebrated in the watch industry, its watches are reasonably priced.

How Long Will A Rotary Watch Last?

A Rotary watch’s battery lasts for around two years.

This is pretty much the same as any other watch brand, as they all use the same company’s batteries.

These batteries are, however, of higher quality than those cheap Chinese batteries, which die faster and corrode inside the watch.

However, if there is some glitch in the manufacturing of the watch, some Rotary watches do have a lifetime guarantee.

How Did Rotary Inspire Fashion In The British Army?

Rotary gained fame for building watches that were strong, long-lasting, and unique.

The fame continued to grow so much that the British Army hired them as their official watch supplier in 1940.

Rotary’s non-magnetic watches were very famous and were widely used amongst army men.

They also launched automatic watches that were solely powered by the motion of their wearer.

Its range of different collections of watches and its working as the official watch supplier for the army made it very popular

Best Rotary Watches


Revelation is Rotary’s own unique production of a quartz movement watch.

It has a two-color dial, which means you can interchange the colors according to your mode or maybe use them for two completely different time zones.


Rotary’s Aquaspeed has a very sophisticated-looking dial and is a pocket-friendly version of Breitling Navitimer.

So if you are looking for a watch that gives similar vibes at a reasonable price, this watch is your choice to make!


Rotary has launched its own bezel dive watch.

It is important to note that GMT cannot be used for diving as it is water-resistant for up to 100 meters only.


This watch is expensive for the quality and innovation that it has to offer.

However, if you like the design and can afford it, it’s better that you buy it.

Chances are that you may not find such a classic design from a celebrated brand like Rotary!

Modern Day Design And Innovation

Rotary has made sure to stay in trend by launching collections and expanding its catalog whilst maintaining its quality.

In 2007, they launched Rotary Rocks, a collection of watches containing diamonds.

Launching these pieces gave their customers a more luxurious option.

They also launched fully automatic editions that were heavily designed to provide an accessory for the fashion-conscious.

The brand launched waterproof and lifetime guarantee watches, which reassured their buyers that they are sturdy and built to last.


Kristen Cavanaugh is a fashion author and blogger; she has been preparing fashion articles for different magazines over the years and apart from writing about contemporary fashion, Kristen also runs a clothing store that offers massive discounts on Name brands. She does agree that there is a big problem with how people dress, as people simply don’t know how to pair clothes to achieve the perfect look. According to Kristen putting on the right kinds of clothes will not only boost your confidence but will also enhance your personality, and for people to achieve the above they need information, the reason why she came up with the extensive and comprehensive excerpts on the different aspects as concerns fashion.