NYX Cosmetics is a drugstore cosmetic brand that has long been a go-to for anybody who is beauty-obsessed on a budget.
Beauty bloggers, as well as professional makeup artists adore the brand’s innovative products, and they appreciate how affordable the company’s pricing has remained even as its collection has grown.
Toni Ko, the company’s creator and a beauty enthusiast, founded NYX in 1999. Ko immigrated to the United States from Korea when she was thirteen and founded NYX at the age of 25 after noticing a gap in the market among premium and mainstream market make-up products.
She began by selling just eye pencils, precisely the NYX Jumbo Eye Pencil, which brought her $2 million in its first year. Isn’t that impressive? NYX began as a professional-only line that was only offered at cosmetic trade exhibitions.
However, when demand increased, and more consumers wanted to get their hands on her pro-worthy goods, they extended to include outlets in the United States.
Ko sold NYX to L’Oreal in 2014, but she claims that the brand’s fundamental principles — being cruelty-free and PETA certified – remain intact. To be clear, the brand is named after the Greek goddess of the night and is pronounced ‘Nix.’
Is NYX A Luxury Brand?
No, NYX is not a luxury brand. It is available at the majority of drugstores and shopping malls in North America. Their products are promoted to be inexpensive for the typical client, according to their corporate purpose.
It is a well-known cosmetics brand recognised for its vibrant eye pencils and palettes. It’s not unusual to see this well-known makeup store in your neighbourhood shopping mall, sandwiched between Sephora, Estée Lauder, and Morphe.
The brand is a celebrity favourite with celebrities such as Ashley Greene, Nina Dobrev, and Trixie Mattel, and it has a massive Instagram following of 14.7 million people. Media publications including PopSugar, Allure, and Refinery29 have also written extensively about NYX.
NYX is still a major participant in the competitive beauty sector today.
Their goal statement emphasises equality, inclusion, and offering a platform for people to express their ideas.
The business issued a fiery statement: “This isn’t just makeup! This is a community. We are artists, the new professionals. Providing cruelty-free, long-lasting, pro-level pigments. We are from LA, made for the world! We are the new makeup pro; we are NYX Professional Makeup.”
Is NYX Or Mac Better?
NYX is unquestionably low-cost. MAC is more expensive, but if you’re on a budget, NYX is a great option! NYX has always concentrated on developing high-quality goods because they feel that the product’s quality would speak for itself when it comes to marketing.
Another reason NYX is better than MAC is that its products are not tested on animals. NYX Cosmetics is a cruelty-free company.
Aside from that, NYX offers competitive pricing and high-quality items on the market. There are a few NYX products that are equivalent to Mac products.
We must concede that some of Mac’s products are excellent, such as Mac Fix+, which everyone praises. But still, we believe that NYX is better than Mac.
Is NYX A Professional Brand?
Yes, NYX is a professional brand that is proud of the products it creates for its customers.
It’s a powerful group of free-spirited people that believe in expressing themselves without restraint. NYX aims to provide every cosmetics addict with the right to freely live, invent, and explore to their hearts’ delight.
They are committed to supplying you with high-quality cosmetics, professional formulas, and high-quality pigments at an accessible price.
The brand NYX is more than simply a cosmetics company, and they are the new experts, the artists. Providing non-cruelty, long-lasting colours. They claim to be from Los Angeles and are prepared to take on the world.
The NYX Professional sets new benchmarks and leaves a lasting impression on the city. They are the self-taught as well as self-made inventors who use the tools at their disposal to demonstrate their ideas.
They personify Los Angeles’ spirit of freedom, bravery, and vibrant personality. The NYX Professional, which fosters communities and generates diversity, evolves in tandem with the Hollywood dynamic.
Is NYX Safe?
NYX cosmetics are cruelty-free and vegan. They are not, however, a hypoallergenic brand. If you have an adverse reaction to any of their cosmetic products, you should stop using them right away.
NYX Professional Makeup is recognised for its high-quality formulas and flawless textures, making it one of the most sought-after lines in the cosmetics industry. The quality of NYX is incredible, especially considering the price.
There aren’t many other brands that provide such high-quality items at such a low cost. The makeup is of excellent quality and has a wonderful colour payoff.
NYX is so widely available because it can be found at stores like Ulta and Target. Furthermore, NYX is offered in a variety of nations other than the United States, so the brand isn’t hard to come by.
NYX offers a huge product line that includes everything from lipstick to contour sticks to beauty brushes and more. Furthermore, the brand is incredibly inclusive, with hues for all skin tones and kinds. From foundation to lipstick to eye shadow palettes and eyeliner pencils, the brand offers it everything.
There are plenty of options to pick from with their large range of coloured lipsticks, mascaras, eye shadows, and more to create the ideal appearance for any occasion.
There are even vegan solutions to meet everyone’s requirements. Many individuals are unaware of just how many animals are killed to manufacture cosmetics, so it’s wonderful to see a firm that doesn’t murder animals for its goods.
NYX is just like an old buddy you’ve had for years in your cosmetic bag.
They’re reliable, there all along whenever you need them and have an unusual ability to make you feel good about yourself while being updated.
Whereas others come and go, you could always just rely on a reliable NYX product to get the look you want.