Longchamp is a French luxury brand headquartered in Paris, France.
In 1948, Longchamp was founded by Jean Cassegrain. This company carries a wide range of quality leather goods.
As of 2021, Longchamp company has a total revenue of ten million dollars.
It is ranked #168 in the France Fashion Market, #172 in the Lifestyle Fashion & Apparel Category and, #39136 Globally as of March 2022 records.
In this article, we will primarily discuss a few elements of why Longchamp is so trendy? Moreover, we’ll also talk about their products, quality, and pricing. Continue reading to find out more.
Products, Quality, and Pricing by Longchamp
Products:
Jean Cassegrain started this company as the world’s first luxury leather goods company, which manufactured leather-covered pipes.
Later, they expanded their business to include the production of the following listed products for both men and women:
- Bags & Wallets
- Travel Accessories
- Footwear
- Belts
- Sunglasses
- Clothes ( Tops, Pants, Jackets etc)
- Silk Scarves
- Many more
Quality:
Longchamp creates high-end leather goods that are both exclusive and durable.
Longchamp is highly known for its classic, iconic, and luxury bags that last a long time.
You can find anything you want in their bags collection, whether you’re going grocery shopping or on a romantic dinner date.
Their bags are made with nylon and are well-known for being lightweight, making them easy to carry around.
Longchamp has many manufacturing sites both in France and abroad.
For almost 70 years, their employees have maintained the quality and craftsmanship of their company and ensured that the highest quality of products is handed to their customers.
Pricing:
Even though Longchamp is a premium brand that produces high-quality goods, its pricing is very reasonable.
Longchamp leather goods, especially their bags, are well worth your money because they provide more comfort, quality and style.
Longchamp does not charge a high cost for their luxury goods like all other brands and instead offers the best price possible.
You get a branded product and such a low price in one package.
Why is the Longchamp Brand So Popular?
The main reason for the Longchamp brand’s success and popularity is the high quality of their products, the design & styles, and a wide choice of attractive colours.
“La Pliage”, Longchamp’s most famous product, was introduced in 1993.
It is a foldable nylon bag that comes in a variety of colours, sizes and shapes.
They have been the major element for the fame of the Longchamp brand since they are not just light and easy to carry but also easy to wash.
Their bags are also highly stylish with elegant looks and quite affordable prices which you won’t find anywhere else.
Feedback from Customers
Let’s take a look at some customer feedback to know if Longchamp is indeed as fashionable, popular, and inexpensive as it seems to be.
- “Had a great experience, I would recommend it to you for lovely bags”.
- “Fabulous customer service, great communication. Thank you for my La Pliage Filet, which arrived today by courier. I love it”.
- “It’s the perfect size for every day and it just makes carting your laptop around so easy”.
- “The La Pliage so far has been ideal for travel, big enough for all my accessories and it’s definitely my new go-to travel bag”.
- “Had a good experience here, the staff were fabulous, and will definitely come back again”.
Final Verdict
Is Longchamp a luxury brand? While the brand does not have the highest price tag, its products are often seen as luxurious.
This is because of their high quality and unique design.
Additionally, Longchamp offers a variety of options for shoppers, including private label and exclusive lines.
Whether or not the brand is considered a luxury brand depends on individual buyer preferences.
