Givenchy is a luxury brand that enjoys a high reputation in the fashion industry.
Givenchy products are known for their high quality and elegant design.
While the brand may not be as well-known as some of its competitors, its products are often favored by fashion insiders and celebrities alike.
In 1952, an article titled ‘A Star is Born’ was published in The New York Times.
The ‘Star’ it was referring to would go on to be one of the most high-profile high fashion designers in France.
Hubert de Givenchy launched his own luxury fashion brand, and his first collection, named Les Seperables, included puffy blouses and floaty skirts made from raw cotton.
He received critical acclaim from many fashion magazines and became an icon in the French fashion industry overnight.
Apart from the aforementioned, The New York Times article, I’Album du Figaro wrote:
“In one night, Hubert de Givenchy became one of fashion’s most famous children with his first collection.”
Heaps of praise for this first collection were given by Vogue Magazine as well, which called it ‘A wonderful first collection.’
Rene Gruau, a prominent fashion illustrator, painted a white shirt from the collection called the Bettina Blouse in tribute to the actress Bettina Graziani.
Part of this success can be attributed to a unique type of cotton used by Givenchy called ‘shirting,’ which is a type of raw cotton similar to pattern paper.
This newfound fame was only helped by models like Suzy Parker and Dorian Leigh, who became ambassadors for the brand.
Modern Givenchy is a fashion conglomerate making exclusive, custom-fitted high-end clothing and accessories.
They also make perfumes and cosmetics under the label of Parfums Givenchy and comes under the umbrella of LVMH Moët Hennessy Louis Vuitton, a French-holding multinational corporation.
What Makes Givenchy A Luxury Brand?
Ever since it was first established, Givenchy has made quite a splash in the luxury fashion space.
Referred to as the most high-profile symbol of Parisian fashion and Haut couture products, Givenchy has seen massive success and has emerged as a leading luxury fashion house.
Givenchy also offers a luxury ready-to-wear collection, the first of its kind, called ‘Givenchy Universite.’
This line offers high-quality, premium clothes without the need to have them custom fitted like the mainline.
It is also more accessible to the masses and is easy on the wallet without sacrificing much of the signature Givenchy style.
A luxury men’s collection called Gentleman Givenchy is the best choice for men who want to stand out in a crowd.
The collection offers elegant and stylish designs that make you look your best on any occasion, premium fabrics that offer extreme durability in a wide range of colors, and custom sizes for a snug and comforting fit.
Their luxurious and innovative clothes have been made even more high profile by big-name celebrities choosing to wear their brand at public events.
Ariana Grande is the current face of the brand, and Meghan Markle wore a gown made by ex-Givenchy artistic director Clair Waight Keller at her wedding ceremony.
Givenchy prides itself on being a trend-setter in modern fashion design, as it strives to eliminate restrictive clothing for women.
It has set out to revolutionize the current fashion trends with fresh ideas and out-of-the-box thinking.
One such example is the fact that Givenchy was the first luxury fashion designer to popularize mix and match clothing and short skirts for women.
Is Givenchy A Well Known Brand?
Givenchy was thrust into the spotlight primarily because of Audrey Hepburn, a cinematic legend who was very fond of Givenchy dresses and wore them in several of her iconic movies.
This is because Givenchy not only makes dresses, they shape personalities with how they make you look.
Givenchy gowns are known for their minimalist elegance and exclusivity, as each and every dress is made to order and custom-fitted.
This gives a level of comfort seldom seen in ready-to-wear clothing and projects a look of royal luxury.
So much so that Meghan Markle’s wedding gown was designed by Givenchy, and the Royal Palace approved, saying it personifies the values of the Royal family.
An elegant aesthetic, iconic and timeless designs, and intricate detailing are what to expect when you buy a Givenchy dress.
The tailoring is top-notch, with impeccable threading and premium fabrics used throughout, without sacrificing the feeling of relaxation you need when you wear Givenchy.
The Kardashians and Jenner families have played a big role in making Givenchy a household name. They regularly wear their dresses and post about them on social media for their millions of followers to see.
Givenchy caters to their needs of being fiercely stylish and niche in their designs, most recently procuring a slender black leather biker outfit for Kendall Jenner.
Is Givenchy High Fashion?
Givenchy has had a profound impact on the high fashion industry with its haute couture clothing.
Haute couture means luxurious clothes exclusively custom-made upon request from the customer.
This sophistication ensures a high level of detail and care put into their products, as this is vital for customer satisfaction.
High fashion is defined by the feeling of luxury and prestige you get when wearing clothes from high-profile fashion designers.
Givenchy sticks to this definition to a tee, giving you an aristocratic sense of status and power that people desperately crave. They make you feel like royalty so that Givenchy customers are always the center of attention in any gathering.
Givenchy has constantly been churning out innovative, elegant, and stylish designs for the past 70 years.
This has given them a wealth of experience in this regard, and they are as much a trendsetter as they are followers of current fashion choices.
They love to innovate and bring fresh ideas to the table, so all their products have a premium and never-before-seen aura around them.
All the effort and dedication Givenchy puts into their dresses are projected on the reviews they get from their customers.
All their buyers rate them highly and go on to recommend the brand to their family and friends.
The French elegance and casual chic the luxury fashion house offers have obviously resonated with the population and will continue to do so for the foreseeable future.