In the modern-day, brand name matters a lot to some people.
A normal product may cost less, but when you add the name of an established company to a similar product, the price tends to skyrocket.
Today many brands have the privilege of being called luxury brands.
This tag of “luxury” doesn’t come easily. Years of consistency and customer satisfaction pay off so that a brand becomes a luxury.
One of the oldest and most respected leading pioneers in manufacturing and retail is Fendi. It is a traditional brand that still survives in our current modern era. And Yes, it’s valid.
In this article, we will discuss the deep-rooted tradition of craftsmanship and how Fendi has stayed on the top throughout all these years with its innovation.
So, read on to discover, “Is Fendi A Luxury Brand?”
The legendary fashion house came into being in 1925. It was established in Rome by Adele and Edoardo Fendi.
They decided to open their first boutique store in Naples, Italy. The prime location of Via del Plebiscito was chosen as the birth of Fendi in 1926.
The venture proved to be very lucky for emerging Fendi fashion designers.
The boutique was an eye-catcher, and many people were embezzled by their elegant handbags and fur works.
Even after 97 years of its origin Fendi is still iconic and produces globally recognized handbags. Their most celebrated creations include the Baguette and Peekaboo bags.
Fendi has withstood the test of time and continues to manufacture memorable pieces that are remembered in history as one of the best.
It’s near impossible to predict when a Fendi product will come into fashion. Its timeless fashion becomes trendy anytime, and that’s what makes Fendi special.
As a part of the LVMH group, the brand’s value in 2022 is estimated to be about $6.1 billion. The figure itself is reflective of the brand’s worth and popularity.
It is said that the origin of fashion began in Italy and France. Italy has given rise to a number of big-name brands such as Gucci, Prada, Versace, Dolce & Gabbana, and so many more.
One of these Italian fashion giants is Fendi. It can be considered a traditional brand.
This also means that it values quality and customer service more than anything.
Fendi boasts itself as a part of the leading fashion group LVMH which also has ownership of Louis Vuitton and Moet et Chandon.
Fendi has distinguished itself from its competitors because of its high-quality products. Their fur goods specialized them from all other brands.
With their excellent craftsmanship and fine tailoring, Fendi’s handbags make themselves prominent.
The cost range starts from $10,000 and can go up to $50,000 for the more exclusive ones.
Why is Fendi so expensive?
The answer to this lies in their raw materials. Fendi uses exclusive materials for their goods.
Their basic canvas is also of the highest quality as they want to cater to their consumer’s desire for durable and designer bags.
When it comes to creating products that can withstand years of wear and tear, people at Fendi are specialists. Although, something this expensive won’t be used for normal occasions.
They also have a line of exotic leathers. These leather skins are exclusive and scarce.
In addition to their base price, these leathers are also difficult to process.
To craft a beautiful and durable product from these materials is surely a strenuous task.
But Fendi has skilled and experienced craftsmen, so the end product doesn’t disappoint.
The brand is also famous for using expensive metals such as gold or palladium for its bags.
Thus, the rings and clasps of Fendi handbags are also premium quality.
Fendi has also been popularized by famous celebrities and designers. Its fame is ever-growing, and with increasing demand, the price also goes up.
Fendi is high-end. They use only the highest quality and premium materials for their bags. Their basic leather is high-grade.
The brand has a curated collection of exclusive leather such as Python, Crocodile, and more.
The raw material itself is difficult to work with, but Fendi has skilled workers who include fine details into the dense leather to create a timeless, elegant product.
The experience itself speaks of Fendi’s luxuriousness. They have a global following of consumers that aim to buy a piece that is long-lasting and delightful to look at.
Throughout the years, the label has dominated the fashion industry.
Even if they were created years ago, their stylish fur garments and leather handbags are still in fashion today.
Fendi bags are one of the most in-demand products right now. While other brands follow trends, Fendi sets its own trends.
Being one of the most traditional Italian luxury houses, Fendi has created handbags that are a sight to behold, an example for other labels, and inspiration rather than a product.
Fendi Baguette is the most famous handbag, even now.
This has been the “it” bag for people in the 90s and is earning the same popularity and praise in 2022 too.
The bag became popular after its appearance in Sex and the City.
Carrie Bradshaw’s famous lines, “It’s not a bag. It’s a Baguette!” certainly talk about how any other bag can’t compete with its grace.
Other time-transcending classics from Fendi include Peekaboo and Mon Tresor, which translates to “My Treasure” in French.
These designs were surely game-changers that revolutionized the look of modern handbags.
Fendi is a globally well-renowned brand. Fendi’s popularity is growing rapidly, and they are not stopping here.
Recently, many Korean celebrities have been appointed ambassadors of Fendi. South-Korean lead actor in Boys Over Flowers, Lee Min-Ho, is an example.
Jackson Wang was also appointed by Fendi. He has his own collaboration called a capsule collection with the brand.
Fendi is undoubtedly one of the oldest and still celebrated luxury brands in the world.
The market for Fendi is growing rapidly, and with the addition of new celebrities, they are becoming more and more popular.
The quality of Fendi products is unmatched. They offer the best quality goods. Their exclusiveness makes the price of products high.
But once in a while, for a commemoration or an heirloom, a Fendi product is perfect. These products are expensive but highly durable and will last a long time.