EGO shoes is a UK-based footwear brand. EGO shoes have a large variety of footwear items for women.

EGO shoes is a fast fashion brand that follow the trends of catwalks and launch hundreds of shoes with new styles every week.

If you are planning to purchase any footwear item from EGO shoes, you must have several questions about its legitimacy.

You might have questions like, is EGO shoes a reliable brand? Do they sell shoes with high-quality or are their shows low in quality?

Also, is it an ethical brand and where do they manufacture their footwear items?

In this article, we have explained whether EGO shoes is a legit and reliable brand or not.

We have also answered some of the questions you might have about the legitimacy of EGO shoes. Keep on reading to find out!

About EGO Shoes

EGO shoes is an online footwear brand that is based in the UK and delivers all around the world. EGO shoes have a large variety of shoes ranging from heels to flats and mules to boots.

EGO does not only sell shoes, but also sell accessories, bags, and clothing items.

EGO shoes were originally founded in the early 2000s by Mohammed Fiaz as a brick-and-mortar store in Manchester and Liverpool. In 2015, his son Adeel Fiaz launched its website.

EGO shoes is a fast fashion footwear brand as they sell trendy footwear items. They follow the catwalk trends and launch hundreds of footwear every week with new styles.

On their website, EGO shoes have mentioned that;

“If there’s a new shoe trend, we’ll have it – we’re constantly developing our range to help you keep your shoedrobe sassin’, girl.”

They have hundreds of shoes, every shoe has a different style. In short, they’ve got footwear for every woman.

EGO shoes are very popular on social media. EGO shoes have accounts on almost all social media platforms.

EGO shoes have a large following of 3.1 million on Instagram, nearly 200k on TikTok, and more than 200k likes on its Facebook page.

One of the main reasons for its popularity is that the footwear items of EGO shoes have been worn by many celebrities such as Kendall Jenner, Khloe Kardashian, and many others.

EGO shoes aim to be the number one fast fashion footwear brand in the future. In an interview, co-CEO of EGO shoes, Usman Fiaz said that;

“We want to be the number one fast fashion footwear brand by continuing to grow the team and increase our investment in technology.”

EGO shoes have a large variety of heels, boots, flats, and mules such as stilettos, lace-up heels, block heels, sandals, slippers, sneakers, ankle boots, open and closed-toe mules, etc.

They have provided a size chart on their website so it would be easy for the customers to purchase their favorite footwear items from EGO shoes.

Accessories that are sold by EGO shoes include a large variety of bags, jewelry, sunglasses, scarves, belts, hats, etc.

EGO does not only focus on footwear items but also has a large variety of clothing items. Clothing items that are being sold by EGO shoes include jumpsuits, activewear, trousers, skirts, shirts, jackets, knitwear, tops, co-ords, etc.

Is EGO Shoes a Legit and Reliable Brand? 

Yes, EGO shoes is a legit reliable brand.

EGO shoes have an average rating of 3.8 on Trustpilot, which is a famous review site. 4500+ Customers have rated EGO shoes on this review site.

65% of these people gave a 5-star rating and said that the brand is excellent, while 22% have a 1-star rating and said that it’s a bad brand.

A customer who gave a 5-star review to EGO shoes wrote that;

“I bought 3 pairs of sandals from Ego, great service! One sandal developed a fault and within 12 hours, it was sorted and I was refunded as they had no more of the ones I bought. I wouldn’t hesitate to shop at Ego again. Their customer service is second to none.”

Although there are many positive reviews about the brand, the quality of the products is not the best. One customer gave a 1-star rating on Trustpilot and wrote that;

“Genuinely never bought a worse pair of shoes in my life. I had better quality off AliExpress for less. Straight upon opening them up they had been clearly stored wrong and not properly cleaned.”

However, the customer service of EGO shoes seems to be excellent as they respond to all of the complaints and offer return services.

Most of the positive reviews are due to the excellent customer service of EGO shoes.

Many influencers and customers have also reviewed the footwear, accessories, and clothing items of EGO on social media platforms, which also increases the reliability of this brand.

Different celebrities such as Khloe Kardashian, Kendall Jenner, Winnie Harlow, and many other celebrities have worn footwear items of EGO shoes. This fact also increases the legitimacy of the brand.

Is EGO Shoes an Ethical Brand?

EGO Shoes has not mentioned anything about its policies regarding sustainability and workers’ ethics. So it is unclear whether it’s an ethical brand or not.

EGO Shoes manufactures its products  in China but they have not provided any information about their suppliers and manufacturers.

Moreover it’s a fast fashion brand and fast fashion brands are usually not considered ethical. Fast fashion is known for harming the environment. EGO shoes  are also not clear about their sustainability policies.

Therefore, it is uncertain whether it’s an ethical brand or not.

Where Do EGO Shoes Manufacture its Products?

EGO shoes manufacture its products in China.

As EGO shoes is a fast fashion brand, it has to launch hundreds of new products every week. 

Because of this they get inspiration from different fashion weeks and come up with new designs.

They send their designs to their manufacturers in China, where the products of EGO shoes are made.


EGO shoes is a popular online footwear brand that was launched in 2015. They mainly sell footwear, accessories, and clothing items.

Different celebrities and influencers have worn the products of EGO shoes. 

Also, the reviews of customers on different review sites and social media platforms show that EGO shoes are a reliable and legit brand.