Based in London, ASOS caters to the needs of hippies, businessmen, women and anyone coming from any background. The brand has its network spread to Europe.

There’s so much for the brand to offer that you may end up losing yourself finding something. 

ASOS Design is a complete package, a retail shop that enables you to shop for any event.

Be it casual wear or a fancy pair of jeans; a well-thought design makes you stand out.

You’ve got it all in one place. Often, when that’s the case, this gives birth to a problem – Sizing

Getting it straight, ASOS design has a collection of approximately 80,000 products and it’s quite a task to pick something resonating with your interest and size.

Even a pair of jeans will bring you 1000s of options. So, before you decide to buy from ASOS, consider this fact. 

With the availability of such much to buy, there’s always a problem eyeing from a distance, waiting for you to fall on your back.

We’ve also written an in-depth guide on product quality at ASOS here.

But don’t worry, because here in this guide, we’ll let you know if ASOS is actually true to its size. 

Let’s delve right into it! 

Normally at ASOS Design, these are the size ranges available,

  1. ASOS Petite
  2. ASOS Tall
  3. ASOS Curve
  4. Maternity for Women

ASOS Petite goes with the ladies under 5’4 and ASOS Tall goes with the ladies above 5’9. Moreover, there’s a measurement chart available on ASOS’s website, which enables its customers to check for their size and order accordingly. 

But we’ve had a different experience after skimming through the reviews posted by people who bought from ASOS. 

Some people found ASOS outfits to be short of their actual size. 

As someone said, 

“And I find ASOS comes up a little small. I’m a size 8/10 in most high street stores but find I am a 10/12 in ASOS.”

Now, apparently, it has solved the problem where you might have thought of ordering a bit larger size than the one you usually order. 

But this isn’t the case because if we found this case – We too had ourselves glance over the reviews of people who asserted ASOS to be larger than the size ordered. 

This creates a mess because we now are stuck and unable to decide if we should hang on to the former statement or the latter. 

If we were to quote a straight answer to the “True to Size” thing, we would say, 

ASOS Design isn’t true to its size

Now coming onto another pertinent question that’ll make you understand if ASOS runs big or small, let’s put a stop to this discussion once and for all. 

Does ASOS run Big or Small?

An answer to this question is quite intricate, it’s because we’ve had a glance over reviews, and what we found common among them was that the people didn’t hang on to one statement. 

In some cases, the shorter size did the job, while in some, people had to opt for a larger size.

Like there’s this guy who was willing to buy a coat, but it came out to be longer than its actual size after he ordered. 

It would definitely have sucked excitement and joy out of the event he was buying for.

So, it’s of great importance to realize beforehand that the product you’re ordering is either small or big. 

Now, there are multiple ways for you to practice that, if not entirely eradicated, will definitely mitigate the chances of an unwanted event occurring. 


  • First of all, we gotta thank ASOS for their hassle-free return policy without any additional charges. It may appear more of usual practice, but brands normally hesitate to incorporate this particular element.

ACOS has made it easy for its customers and the brand really stands in the shoes of its customer to see how things appear from this end. 

  • One other tip for you to shop smartly is to read the product’s reviews on websites, specifically on Amazon. This will create a difference like nothing else. It’ll have you skim through the opinions of people who previously were interested in the stuff you’re buying right now.

And their experience would most probably be your experience. So, why not read them and determine if the size you’re ordering may run small or big?

How do I know my size in ASOS?

Along with the benefits e-shopping brings to the table, there are some challenges that we often overlook. And one of those challenges is to measure one’s size. The same problem nudges its way in, as in this case for ASOS. 

There had to be a solution, and fortunately, there is, 

There’s a chart created by the ASOS Design itself, and this covers everything pertaining to the size you can imagine. In inches, cm, and m – You say it and they have it there for their customer’s assistance. 

An inch in England would be an inch in the outskirts of Kenya, so don’t bother over it.

All you have to do is match your selected product size and the code number – let’s say its 8 number on top of your product, match 8 with the reading on chart.

This will allow you to make an informed decision. 

Another way to go about it is to opt for the ASOS Fit Assistant feature. You’re supposed to fill in the form, where you’d be required to enter your information.

This feature would itself calculate the size you should buy. 

Free Suggestion: Out of both of these solutions, the cross-check with chart measurements is a recommended option because it’ll enable you to measure in real-time.

Otherwise, the measurement that Fit Assistant will give will be a guess, although calculated and data-driven, but still, it’s a guess. 

We’ve made it easy for you to shop from ASOS Design and select a size congruent with your needs in this guide.

If you believe there’s something you need us to research, we’ll be glad to assist you. 

Do leave a comment.



Kristen Cavanaugh is a fashion author and blogger; she has been preparing fashion articles for different magazines over the years and apart from writing about contemporary fashion, Kristen also runs a clothing store that offers massive discounts on Name brands. She does agree that there is a big problem with how people dress, as people simply don’t know how to pair clothes to achieve the perfect look. According to Kristen putting on the right kinds of clothes will not only boost your confidence but will also enhance your personality, and for people to achieve the above they need information, the reason why she came up with the extensive and comprehensive excerpts on the different aspects as concerns fashion.