Indian Jewelry, mainly inspired by Mughal jewelry, is known all over the world for its elegance, embellished construction, intricate craftsmanship, and stunning designs.

Not only Indians but people from different cultures also admire the royal and intricate beauty of Indian Jewelry.

Precious metals like Gold, Silver, and Platinum are used with rubies, emeralds, and diamonds to create extraordinary designs.

In particular, Indian bridal jewelry is very famous even among foreigners.

The most popular Indian jewelry items include nose rings, a headpiece, bridal bangles, choker necklaces, intricately-designed rings, heavy jhumkas and so much more!

Though the market for Indian jewels has grown in recent years, there are still limited options for American consumers to purchase these pieces directly.

Online retailers have stepped up to fill this gap, offering customers a wide range of Indian jewels at competitive prices.

Indian Jewelry and the US Market

There is a huge demand for Indian jewelry in America. Celebrity icons from Hollywood are often seen wearing Indian Jewelry on various occasions.

Indian jewelry has gained a lot of popularity in the US market. Jewelry exports from India have grown by 10% in the past year due to the high demand.

Due to high demand in the US and European markets, several online retailers of Indian jewelry have gained popularity in these parts of the world.

Indian jewelry has much more to it than heavy bridal jewelry. The use of Indian jewelry is not just limited to wedding events. There are many cultural events and festivals where people are seen wearing Indian jewelry.

The Indian community in America often demands traditional jewelry sets for festivals like Diwali.

Here are names and details of some of the leading Indian jewelry online retailers known country-wide for the quality and unique craftsmanship of their products.

Whether you’re looking for a simple pendant or an elaborate necklace, you’re sure to find something on these websites that will satisfy your aesthetic sensibilities.

Totaram Jewelers

Totaram Jewelers started their business in Hyderabad, India, in 1901.

From very humble beginnings, they have established themselves as USA’s most trusted jewelry houses.

Its journey as an online store in the USA started in 1999 and has earned its position as the leading online jewelry store in America.

Starting with Minakari Jewelry, it has grown to adopt to latest concepts in jewelry while keeping the essence of various regions of India.

Totaram offers unique designs of contemporary diamond jewelry, solitaire diamonds, and gemstones. Lush uncut gemstones like ruby, emerald, and sapphire are also available.

They also offer rings, necklaces, bangles, pendants, and earrings for men, women, and children.

Over the years, it has maintained its reputation as a premium online jewelry store with its quality, service, and price.

Most of the diamond products by Totaram are certified by the International Gemological Institute. The gold products have a g16 KDM stamp which validates the quality of their products.

Totaram offers an installment plan for their customers, making it easy to buy authentic 22K gold and diamond jewelry. Customers can also get customized jewelry based on their designs.



With over a thousand different jewelry designs, Tarinika is a one-stop online jewelry store for all Indian jewelry fans in the US.

Tarinika offers necklaces, pendants, earrings, and other jewelry items at the best possible price in the online market.

This online store is run by a family of traditional jewelers in India with more than 30 years of manufacturing traditional Indian jewelry.

Their designs are original and unique, as ensured by their designers in India.

From heavy bridal jewelry sets to simple and classic jewelry items, Tarinika has it all.

Tarinika also has special collections for various Indian traditions like Diwali and Dussehra.

Unlike most brands, a 1-year warranty is given on jewelry to give a customer experience like no other.

They also offer free customization services for their customers to make any changes in their selected article.

Tarinika is the best-reviewed online Indian jewelry store in America.

To see their collections and order, visit

Amrita Singh

Amrita Singh’s jewelry is a New York-based online Indian jewelry store that was started in 2003 to make trendy jewelry for women at affordable prices.

Jewelry by Amrita Singh has a wide collection of sets which include artificial jewelry designs for low-budget customers as well as designer sets designed for their elite customers.

Designs by Amrita are popular due to their unique blend of traditional Indian jewelry with a modern touch.

The brand also gained popularity when celebrities like Anne Hathaway and Jennifer Lopez were seen wearing its jewelry.

Jewelry sets by Amrita Singh have also been published in renowned fashion publications like Vogue, Glamour, and Cosmopolitan.

Amrita continues to make Indian statement jewelry pieces that are loved by Americans and can be found at famous American stores, including Macy’s and Amazon.

In particular, the Jaipur collection by Amrita, which has traditional designs of Indian necklaces, earrings, pendants, and brooches, is very popular.

The full collection is available on

Regal Jewels

Regal Jewels is a well-established jewelry store in Chicago, USA, started in 1987.

It is known as one of the pillar stones that have a very distinctive collection of diamond, gemstone, and gold jewelry.

They cater to a huge market in the US through their online store.

For someone looking for authentic and traditional Indian jewelry in the US, Regal Jewels are the place to go.

They have a vast collection of regular and festive Indian jewelry, including Chandbalis, Jhumkas, earring hoops, necklaces, antique sets, bangles, chains, and bracelets.

The customer service is also excellent, which makes them stand out among many other Indian jewelry brands in America.

Orders are delivered timely with an option to return or exchange within seven days of delivery.

You can also customize your jewelry according to your preference.


Malani Jewelers

Malani Jewelers is the leading Indian jewelry manufacturer in the USA.

Established in 1897, Malani Jewelers have now started an online store for their customers in different states of America.

They have a highly experienced team of craftsmen who manufacture the best quality jewelry products found in America.

Raw materials are exported from goldsmiths worldwide to ensure their quality is unmatched.

Malani Jewelers only makes Indian bridal jewelry. From Mangalsutars to fancy waistbands, everything can be found in their online store.

They are famously known for their high-quality diamond jewelry that is GIA, EGL, IGI, and GAL certified.

Malani Jewelers claim that every diamond at their store is carefully sourced from elite goldsmiths and is unique. They claim that no two diamonds are alike.

They also have a large collection of untreated, 100% pure birthstones to offer.

No compromise is made on the customer service where the brand offers free repairs on their items by highly professional goldsmiths. They also offer the best trade-in cash value if you want to sell your jewelry or gold.


Virani Jewelers

Iqbal Virani founded Virani Jewelers in 1987 in New Jersey.

With their new online store for the American market, Virani Jewelers is one of the best jewelry stores in America.

Virani was the first brand in the USA to introduce 22-carat Indian gold jewelry in America.

With the motto of keeping the Indian traditional style alive, they not only sell but educate the non-Indian community about their culture and tradition by retaining the Indian names of their products, such as Vaddanam, Tikka, Panji, and Jhumki.

They specialize in South Indian Temple and antique jewelry. They also sell diamonds and other gemstones that are certified by the GIA.

They have an exclusive collection of Indian bridal jewelry stamped with .916 hallmark.

High-quality diamonds and gemstones are used to make gold bridal wedding bands, rings, and necklaces.

Virani Jewelers have also developed a smartphone application through which you can order online.

Customers get a 10% discount on their first purchase through this application.

For details and ordering, visit

Raj Jewels

Raj Jewels is another famous Indian jewelry store that started its business with a small physical store in New Jersey.

Now with an online presence, Raj Jewels have become a well-known Indian jewelry brand across America.

Created by a trained group of professionals, its products are intricate and of high quality.

It is known for its unique 22-carat gold jewelry and other traditional jewelry collections from India.

The online store by Raj Jewels has a wide collection of Indian-inspired jewelry made according to the latest fashion trends.

It has varieties of jewelry sets in Temple, Kundan, Pearl, Navaratna Jewelry, and bridal jewelry. It also has a unique collection of jewelry sets for Indian festivals like Diwali and Holi, available on its website.

In addition to their collection of gold products, there is a huge collection of precious and semi-precious stone jewelry.

This includes uncut diamonds, emeralds, sapphires, and other gemstones that are used to craft unique bridal sets for every function in an Indian wedding.

Traditional earrings, tikas, bangles, and bracelets are also available on their website.




Kristen Cavanaugh is a fashion author and blogger; she has been preparing fashion articles for different magazines over the years and apart from writing about contemporary fashion, Kristen also runs a clothing store that offers massive discounts on Name brands. She does agree that there is a big problem with how people dress, as people simply don’t know how to pair clothes to achieve the perfect look. According to Kristen putting on the right kinds of clothes will not only boost your confidence but will also enhance your personality, and for people to achieve the above they need information, the reason why she came up with the extensive and comprehensive excerpts on the different aspects as concerns fashion.