Uniqlo is a Japanese clothing retailer that sells casual wear. The brand is known for its unique styles, which include a mix of classic and contemporary designs.
In addition to selling clothes, the company also sells accessories and home goods globally across its multiple physical and online stores.
While the international company has provided customers with a one-stop shop for whole family’s clothes, it is considered a tad bit expensive.
But, what is it that makes it so expensive? Let’s find out.
Uniqlo is an international clothing retailer that was originally started as a textile company in 1949 in Yamaguchi, Japan.
In 1977, the company was inherited by Tadashi Yanai from his father.
Later in 1984, Yanai secured a new location for its new store in Hiroshima, naming it “Unique Clothing Store,” later shortening it to Uniqlo.
The company has two main divisions, the brand business, which produces and sells clothes under the name Uniqlo, as well as the retail business, which operates over 1,000 stores on a global level.
The brand was initially started as a low-cost, affordable clothing option for customers.
During his global travels, especially in the US and European countries, Yanai realized that casual wear is a huge industry still untapped in the Japanese market.
He then decided to move his business towards casual fashion and to manufacture his products using low-cost materials that can be bought in bulk.
However, he later decided to change the perception of his brand as people usually saw it as a bargain clothing store that sells cheap clothing.
The brand completely changed its image in 2004 with its launch of the Global Quality Declaration.
This means the company pledged to make only good quality products from that point onward.
This immensely helped change people’s perception of the brand, and they started noticing the premium quality of Uniqlo’s products.
Currently, Uniqlo has expanded to more than 25 countries all over the world, including the USA and Europe.
What does Uniqlo Specialize in?
They also sell home goods and textiles.
Uniqlo has been famous for its unique designs and the quality of its clothing.
The company also offers a variety of colors, sizes, and styles to choose from as well as an online shopping experience that caters to all ages of customers.
Why is Uniqlo so Expensive?
The pricing at Uniqlo is not very consistent. Some items can be found at very reasonable prices while others at costly rates.
However, among the other renowned fast fashion brands like Zara and H&M, Uniqlo is considered to be on the pricier side.
There are a few reasons for that. Let’s take a look at them all.
As mentioned above, the company declared to stop using cheap and low-quality materials in its clothing.
So unlike other fast fashion brands that typically buy cheap fabrics in bulk to produce low-quality items, Uniqlo is focused on providing quality to its customers.
And needless to say, good quality comes at a price.
- Wide Variety
The company offers a wide variety of styles and designs to choose from in every single category. You will easily find all the on-trend styles at their stores as the company likes to keep up with the trends.
While initially, it used to focus more on younger people, the brand has become more inclusive over the years.
Now, it offers casual clothing for older people as well. So no matter which age bracket you are from, there is something at Uniqlo for every age group.
- Welcoming In-Store Environment
The company pays special attention to enhancing customers’ in-store experience by providing them with a very welcoming environment.
Uniqlo stores are designed to be inviting and interactive. The store’s layout encourages customers to try on clothes and explore the store, while the staff is friendly and helpful.
The products are stacked pretty neatly, and the aisles are well-lit and roomy enough to easily stroll and browse stuff without jamming into other people.
Uniqlo has a unique in-store experience that lets customers feel comfortable and relaxed from the moment they walk through the door.
- Use of Innovative Technology
Uniqlo is known for its innovative technology in manufacturing its products. The company has several patents and innovations to create the best clothing for its customers.
The company has been using this unique technology to improve the quality of its clothes and reduce production time. With this, the company can deliver on time without compromising the quality of its products.
Uniqlo’s innovation in technology is not limited to just clothing. It has also improved the company’s supply chain management leading to more efficient production and higher quality garments.
Uniqlo has collaborated with many artists and designers over the years. These collaborations have helped Uniqlo grow its business and expand internationally.
The list of renowned people Uniqlo has collaborated with is pretty long. However, some of those names include Jill Sander, Tomas Maier, Takashi Murakami, Billie Eilish, Christophe Lemaire, and KAWS.
This shows Uniqlo is always looking for new designs to bring into its collection.
The Final Word
Uniqlo’s success results from its ability to offer a wide range of high quality and trendy clothes for the whole family under one roof.
The company has also been able to maintain its position as one of the top clothing retailers in Japan and internationally by using various marketing techniques, including social media influencers, digital marketing, and store-in-store promotions.
The company’s success can be attributed to its approach to customer service and its innovative use of technology for a better customer experience.
Uniqlo’s stores are designed with the help of global designers to give each store a unique feel and look.
With all that Uniqlo has to offer, it’s no wonder it charges a little extra, especially compared to other competitive brands.
However, in most cases, the prices are totally justified. So, if you are planning to pay a visit to Uniqlo, we’d suggest you go for it.