If you are conscious about buying a perfect pair of jeans that fits perfectly, you might have explored some big names in the industry.

Did you ever come across the name Hollister? No? Well, don’t worry. Allow me to introduce this brand to you.

The questions about the exact origin of this brand remain unanswered, but some do believe that there was a liberal Yale student who fled Massachusetts in 1915 and started his journey with this brand.

It is a retail company owned by Abercrombie & Fitch Co. Goods. They started off with the aim of attracting teenage customers.

Feel free to take a deeper dive into Hollister’s vast collection for girls. You might also want to explore the male section beside it as well.

Hollister Jeans DO run small.

Before digging out the reason, let’s first learn about Hollister.

The Story Of Hollister’s Rise & Fall:

During the first decade of the 21st century, Hollister was an incredibly successful brand, but after that its fall began. It started losing customers, mostly due to the competitors in the fast-fashion industry.

It might sound odd, but one of the reasons to repel the customers was their cologne-smells stores. I mean, what is even that odor? It would simply disgust anyone who is sane enough to sense it.

After the joining of their new chief marketing officer in 2015, A&F (which owns Hollister) had a complete company shift, from changing the ambiance of the stores to new marketing strategies. It all happened under the new leadership.

Fast forward to today, Hollister has become a major growth engine bringing in the majority of finance for A&F.

What Kind Of A Brand Is Hollister?

Hollister offers items for both men and women. Their range has a huge variety of types of garments, including shirts, jeans, shoes, kits, accessories etc.

Have you ever wondered why Hollister is referred to as a fast fashioned brand? Because it correctly satisfies the definition of a fast-fashioned brand: being popular and selling a good amount of clothing.

Customers review their products as soft to touch, aesthetic looking, and overall appealing. It is basically a blend of high-quality apparel and reasonable prices.

If you are a teenager, I bet almost everyone in your circle has heard the name Hollister. It is almost like a trend.

But does that mean their collection is targeted at teens only and not adults? Yes, this is what most of their customers complain about. While growing into an adult from a teen, we go through a shift in style direction.

In fact, this shift might happen rapidly after hitting puberty. Anyone would hate seeing just those older options then. At least, I would.

Another myth about the Hollister brand is that they craft outfits only meant for pretty and popular people to buy. Some of their workers revealed that they don’t even hire people if the brand doesn’t feel they fit the look and vibe.

Is Hollister An Expensive Brand?

There are not many fast-fashioned brands that invest in the design and manufacturing of the items. Wonder why? Because their products are priced cheap so not much can be invested in the quality.

Hollister is known to keep up with trends and release new designs as soon as possible. These designs are put out for a 14 to 18-year-old teenagers.

Adults get annoyed by the fact that this brand offers everything that is made keeping in mind exactly what a teen would like, while adults seem to adore a more mature look.

To conclude, NO Hollister is not an expensive brand. In fact, It is one of the cheapest ones.

Is Hollister Prejudiced Against Bigger People?

There is blame on Hollister that they make people feel insecure about their body shape and sizes.

Some might argue that there is a certain age when you outgrow a brand of clothing. However, this argument is pretty lame. How can someone ‘outgrow’ a brand? And when it comes to such big names like Hollister, we expect much more and better.

They are kind of supporting body shaming. Girls with growing hormones come in all shapes and sizes. It is cruel to discriminate against them like this. They deserve to be offered the same outfits as their ‘fit’ friends.

This gives birth to the feeling of insecurity among people with special body sizes and compositions.

Another argument that is passed is that the demographic of the brand ends at 18, so it justifies the occurrence of smaller clothing sizes than regular.

Even the workers do not appreciate the environment of the brand.

Should YOU Buy From Hollister?

Hollister does offer good sales, so if you want to give it a shot, don’t miss out on any good opportunities.

Honestly, I would NOT buy Hollister jeans if I am looking for something of high-end quality or something of luxury standards. And especially if you have a bigger body shape, do not consider this brand as an option because it always runs small.

But if you are just searching for cheaper options and you do have a smaller body size, then Hollister jeans may as well prove as worthy of a try.

Check out their official sizing chart to find and compare your own body measurements.


Hollister jeans are not for people with muscular bodies, but they suit those of you who have a smaller stature because, as mentioned above, Hollister jeans have a reputation for running small.

This brand is focused exclusively on customers in their teenage years and has the overall ambiance according to it. So, if you are an adult looking for something more mature and serious, I’ll honestly suggest for you explore other brands; and forget about having anything to do with Hollister.

Last but not the least, in case you are a person with a bigger size, it’s a no-no for you as well; since this brand’s small-running items will surely disappoint you.



Kristen Cavanaugh is a fashion author and blogger; she has been preparing fashion articles for different magazines over the years and apart from writing about contemporary fashion, Kristen also runs a clothing store that offers massive discounts on Name brands. She does agree that there is a big problem with how people dress, as people simply don’t know how to pair clothes to achieve the perfect look. According to Kristen putting on the right kinds of clothes will not only boost your confidence but will also enhance your personality, and for people to achieve the above they need information, the reason why she came up with the extensive and comprehensive excerpts on the different aspects as concerns fashion.